更新于 4月16日

Sr. Marketing Manager

4.5-6萬
  • 上海靜安區
  • 5-10年
  • 本科
  • 全職
  • 招2人

雇員點評標簽

  • 同事很nice
  • 團隊執行強
  • 工作環境好
  • 人際關系好
  • 氛圍活躍
  • 實力大公司

職位描述

市場經理
Responsibilities 1. Portfolio Management - Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management. - Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fittingmodules for the market , leading and developing POA and execution and supporting to train field force on productpositioning and prioritization, supporting on tracking progress towards target - Cross-functional TA leadership – across commercial, finance, business development, compliance, legal, etc. to get alignment 2. Partner Enablement - Develop brand strategies for strategic alliance products, design unified promotional frameworks, and ensure alignment betweenpartners’ activities and corporate guidelines. - Create partner-specific toolkits (e.g., regional reimbursement policy guides, competitive benchmarking tools) and conduct quarterly product knowledge/compliance training programs 3. Data-Driven Market Intelligence - Build dynamic market heatmaps using reported terminal data (TTH, inventory turnover), guiding precision resource allocation. - Monitor volume-based procurement (VBP) policy impacts and adjust strategies for strategicalliance products. EDUCATION AND EXPERIENCE Qualifications: Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 5-8 years marketing experience, strategic marketing experience preferred. Cross functional working experience preferred. Expect candidates to demonstrate these commercial /management competencies · Marketing , Customer and Competitor Insight · Marketing Execution · Interpersonal skills · Strategic and Operational Business/Marketing Planning · Data analysis, interpretation and communications · Performance and Program Metrics · Exceptional interpersonal skills · Exceptional collaboration/negotiation · Exceptional prioritization –among/across brands, resource-constrained context; · Proficiency in the local language as well as English proficiency Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research #LI-PFE

工作地點

上海靜安區中信泰富廣場

職位發布者

劉一飛/人事經理

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輝瑞公司(Pfizer Inc.)創建于1849年,總部位于美國紐約,是一家以科學為基礎的、創新的、以患者為先的生物制藥公司。輝瑞的使命是“為患者帶來改變其生活的突破創新”。在輝瑞,我們通過科學和全球資源為人們提供治療方案,以延長其生命,顯著改善其生活。在醫療衛生產品的探索、研發和生產過程中,輝瑞始終致力于奉行嚴格的質量、安全和價值標準。我們在全球的產品組合包括創新藥品和疫苗。每天,輝瑞在發達和新興市場的員工都在推進人類健康,推動疾病的預防、治療和治愈,以應對挑戰我們這個時代的頑疾。輝瑞還與醫療衛生服務方、政府和社區合作,支持并促進世界各地的人們能夠獲得更為可靠和可承付的醫療衛生服務。這與輝瑞作為一家全球卓越的創新生物制藥公司的責任是一致的。170余年來,輝瑞一直致力于為所有依賴我們的人帶來改變。輝瑞于1989年進入中國市場。扎根中國30余年,輝瑞已成為在華主要的外資制藥公司之一。2021年是輝瑞新征程的開始。迄今已有170余年歷史的輝瑞正在邁入全新時代,成為一家以科學為基礎的、創新的、以患者為先的生物制藥公司。目前輝瑞在中國業務覆蓋全國300余個城市,累計投資超過15億美元,并設立了1家先進的生產設施,2個研發中心(分別位于上海張江高科技園區和武漢光谷),在華有近7,000名員工分布于業務、研發和生產等領域。輝瑞在華上市了五大領域的高品質創新產品,包括腫瘤、疫苗、抗感染、炎癥與免疫、罕見病等多個領域的處方藥和疫苗,強大完善的產品線旨在滿足生命各階段的健康需求。
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